Shopify sales growth is an essential part of any e-commerce business. It is the fuel that drives success and growth.
But with so many online stores, how do you ensure that your Shopify store stands out and drives sales?
This is where this article comes in. We will show you 9 proven ways to boost your Shopify sales growth and take your e-commerce business to the next level.
How to boost your sales in 9 proven ways?
1) Targeting Your Ideal Customer
In e-commerce, one thing trumps all others: understanding your target audience.
It's the foundation of a successful online business and the first step towards ensuring that your efforts aren't wasted.
Imagine this scenario: you've spent countless hours crafting the perfect product descriptions, designing an eye-catching website, and building a marketing strategy to drive traffic.
But if you're not reaching the right people, all of that effort goes to waste.
Imagine this scenario: you've spent countless hours crafting the perfect product descriptions, designing an eye-catching website, and building a marketing strategy to drive traffic.
But if you're not reaching the right people, all of that effort goes to waste.
So, how do you ensure that you're targeting the right market?
Start with market research.
Get to know your customers, their wants, needs, and pain points.
Create a customer persona, or a fictional representation of your ideal customer, to help you understand their habits and preferences.
Once you have a solid understanding of your target audience, it's time to segment them based on the following:
- Demographics
- Behaviour
- Geographical location
- Interests
For example, if you're selling luxury skincare products, you may segment your customers based on the following:
- Demographics targeting women in their late 20s to early 40s with high incomes.
By doing so, you'll be able to develop targeted marketing campaigns that resonate with this group instead of wasting time and resources on a wider audience that may not be interested in your products.
Remember, the more you know about your customers, the better you'll be able to serve them and grow your business. So, research, segment your audience, and start targeting your ideal customer today!
2) Unlocking the Power of Keyword Research
Conducting thorough keyword research is a must to set your business up for success.
The key to successful keyword research is first to understand your target audience. With a solid grasp of your target market, finding the right keywords will be a breeze.
"Everything begins with the phrases typed in the search box"
To get started, take one of the pain points or problems your business is trying to solve and use it as your "seed word." Then, dive into keyword research using that seed word.
Remember, everything begins with the phrases typed into the search box. So, it's crucial to ensure you're ranking for keywords relevant to your target audience. By ranking for the right keywords, you can unlock the full potential of your business and drive targeted traffic to your store.
But be warned: choosing the wrong keywords can harm your success. So, take the time to research and choose wisely!
3) Bring Your Product Descriptions to Life!
Are you tired of visitors coming to your store but leaving empty-handed? One of the most common culprits of this problem is generic product descriptions.
We've all been there, browsing through a website and seeing the same bland product descriptions over and over again—no excitement, no benefits, just plain and boring.
That's why it's crucial to have compelling product descriptions that grab the attention of your target audience and excite them about your products.
The good news is, creating compelling product descriptions is simple. All it takes is a little bit of creativity and the use of sensory words to tell a story. When you paint a vivid picture with your words, your visitors can imagine themselves using your products and experiencing their benefits.
Here's an example, instead of saying "a comfortable pair of shoes," try saying, "Step into a world of comfort with these plush and cushioned shoes."
See the difference?
The second description tells a story and highlights the product's benefits.
So, give your product descriptions the love they deserve and watch your sales soar!
4) Revamp Your Website for a Better User Experience
Sales and marketing are all about presentation.
The better your presentation, the better your design.
And if your user interface is appealing and well-presented, customer experience will improve significantly.
As a business owner, ensure you balance the focus between the technical and fundamental features. Too much focus on technical increases the risk of low sales.
To improve the user experience, ensure the following:
- Just enough navigation buttons - too much or lack of them make navigation on the site difficult.
- Enough products on a single page – too many products on a single page appear untidy and come across as pushy.
The checkout process should be simple and with few steps. Too many unnecessary steps in the checkout process overwhelm and frustrates customers.
- A simple menu – the main menu contains enough products and does not appear overcrowded with products or lack of it.
- Straightforward navigation – make visible links linking product pages
5) Too little or low-quality media
When it comes to e-commerce, the presentation of your products is just as important as the products themselves. Poor quality media can give the impression that your products are low quality, regardless of their quality.
Would you be more likely to purchase from a website with clear, high-definition images or blurry or pixelated images?
Possibly, No.
As an e-commerce entrepreneur, investing in high-quality media showcasing your products in their best light is crucial.
To ensure that your media meets the recommended standards for presentation, consider hiring a virtual assistant specialized in Shopify e-commerce to source images for you. This way, you can focus on growing your business while your virtual assistant takes care of the technical details.
Don't compromise on the quality of your media – it can make or break your e-commerce success!
6) The Importance of a Strong Marketing Strategy
If you're running an e-commerce business, it's essential to have a robust marketing plan in place.
Not having one is like trying to find a needle in a haystack.
You may get lucky once in a while, but eventually, your business will suffer.
In today's digital age, you can't simply wait for customers to come to you. You need to reach out to them actively.
“You've to figure out where your customers are, go there and drag them back to your store."
- Paul Graham of Y-Combinator
The key to success is to understand your target audience and their needs. Conduct thorough market research and use this information to create a marketing strategy tailored to your customers. With the right approach, you can drive targeted website traffic and increase sales.
One effective way to reach your target audience is through inbound and social media marketing. These channels allow you to connect with your customers and build relationships with them.
If you have a marketing budget, consider paid marketing. This can be a great way to reach a larger audience and get your brand in front of more people.
As your customer base grows, leverage testimonials and user-generated content to promote your brand. This type of content is trusted and credible, and it's a great way to showcase the positive experiences your customers have had with your products.
Remember, investing time in your marketing strategy is crucial for the success of your e-commerce store. Don't be like someone trying to win someone over in a dark room without a plan.
Light up your business with a strategic marketing approach and watch your sales soar.
7) Missed Opportunities with Email Marketing
“You've to figure out where your customers are, go there and drag them back to your store."
- Paul Graham of Y-Combinator
Email marketing is often overlooked, but it's one of the simplest and most effective forms of marketing, especially for e-commerce stores. With a high return on investment (ROI) and the ability to reach new customers, it's a no-brainer for Shopify merchants.
Here are some of the reasons why you should consider leveraging email marketing for your Shopify store:
- High ROI: According to studies, for every $1 spent on email marketing, the average return is $42. That's a pretty impressive figure, and it's just one of the many reasons why email marketing is worth considering.
- Reach New Customers: With the ability to personalize emails for different customer segments, you can reach out to potential customers and introduce them to your products in a way that speaks directly to their needs and interests.
- Personalization: With email marketing, you can create targeted campaigns tailored to specific customer segments. This means you can send personalized messages to different groups of customers, whether it's to highlight new arrivals, promote a sale, or say hello. The result is higher engagement and more conversions.
Don't miss out on the opportunity to grow your Shopify store through email marketing. Start exploring the various options and see how you can use this powerful marketing tool to boost your sales and reach new customers
8) The Importance of Content in Digital Marketing
If you want to establish yourself as a leader in your industry and capture potential customers' attention, having high-quality, relevant content is crucial. In the world of digital marketing, content truly is king.
Think about it: when searching for information about a particular product or service, you want to find answers to your questions and feel confident in your purchase decision. That's why it's so important to create helpful, informative content that addresses the pain points of your target audience.
For example, let's say you're in the market for a new pair of running shoes. You want to know what the best options are, what features to look for, and how to make sure you're getting the right fit. If a website provides detailed product descriptions, customer reviews, and expert advice, you're much more likely to purchase from that site than one that lists the shoes with a few vague sentences.
And the benefits of providing valuable content don't stop at increased sales. You'll establish trust and credibility by sharing your knowledge and expertise with your audience. Plus, the more you give, the more you'll receive.
People are more likely to return to your site, share your content with others, and become loyal customers. So, if you're feeling stuck or overwhelmed when creating and promoting content, don't fret! Remember that content is a powerful tool to help you reach your business goals. And if you need a little extra help, we're here for you
9) Abandoned Shopify shopping carts
It's the online shopping phenomenon we've all experienced: you add a few items to your cart, get excited about your purchase, and then...nothing. You leave the website, and the items sit in your abandoned cart, never to be seen again.
According to industry estimates, a staggering 70% of online shopping carts are abandoned before checkout. This is a major issue for Shopify e-commerce brands attracting traffic but not seeing the sales they deserve. But why are so many shoppers ditching their carts at the last minute?
Let's take a closer look at the top five reasons why this happens:
- Unexpected Shipping Fees: Nothing kills the shopping vibe quite like finding out that the shipping cost is more than the item you wanted. Ensure your shipping fees are clearly and prominently displayed before your customers get to the checkout stage.
- Unexpected Shipping Fees: Nothing kills the shopping vibe quite like finding out that the shipping cost is more than the item you wanted. Ensure your shipping fees are clearly and prominently displayed before your customers get to the checkout stage.
- Mandatory Account Creation: Requiring customers to create an account before completing their purchase can be a major roadblock. Consider offering a guest checkout option so customers can quickly and easily purchase without creating an account.
- Long and Complex Checkout Process: A complicated checkout process can be a real turn-off for shoppers. Keep it simple and streamline the process as much as possible to make it as easy and quick as possible for customers to complete their purchases.
- No Cost Calculator: It can be frustrating for customers to get to the checkout stage and not know the total purchase cost. Consider adding a cost calculator or a detailed breakdown of all costs before checkout, including taxes and shipping fees.
- Slow Website Response: A slow-loading website can be a real deal breaker for shoppers. Ensure your website is optimized for speed and performance to ensure a smooth and seamless shopping experience.
By addressing these top five reasons, you can help reduce shopping cart abandonment and improve your sales on Shopify.
Bonus: You primary focus is getting sales ASAP
"The reason it seems that price is all your customers care about…is that you haven't given them anything else to care about."
Seth Godin – the author of All Market, are Liars
Starting a new business can be exciting but also a bit daunting. You're eager to get your products out there and start making some sales. However, it's important to remember that success doesn't happen overnight.
You might make a few sales initially, but growth is a long-term goal. The key to reaching that goal is to focus on your marketing strategy. By constantly improving your store or business processes, you're essentially pulling back the catapult of success so that when you reach the right point, you'll launch forward with a bang!
So, what should your marketing strategy focus on? Well, first things first - avoid the temptation to go all-in on sales. Yes, you want to make sales, but customers don't like to be pushed. If you come across as too pushy, they might turn away. Instead, focus on building a solid brand, developing great relationships with your customers, and presenting your products in the best possible light. This will pay off in the long run, as customers will likely trust you and keep coming back for more.
To sum it up, it's all about finding the right balance. You want to make sales, but you also want to do it in a respectful, informative, and engaging way for your customers. With patience and a solid marketing strategy, you'll be well on your way to success!
Takeaway
Following the 9 proven ways outlined in this article can increase your Shopify sales growth and improve the overall customer experience.
Remember, growth is a long-term goal, so focus on refining your business processes and marketing strategies. With a little patience and hard work, you'll soon be hitting your launching point and seeing guaranteed success.
So what are you waiting for? Start implementing these proven strategies today and watch your Shopify sales growth soar!
Read More: 8 Reasons Why Shopify Retailers Need Virtual Assistant